Course · Anyone who wants to start a business · Financial Well-Being Academy

Entrepreneurship: a blueprint for success

Starting your own business begins with a good idea, a strong plan and a realistic financial foundation. In this course you build a blueprint step by step: from your personal drivers and your business idea, to your business plan, your financing options, your marketing and your financial follow-up. You build your own file, without us telling you what to do. The course is designed to be universal: you learn the principles and look up the rules of your own country. Each lesson has four tabs: lesson, practice, exercises and deep dive.

OnlineIndividualAt your own pace

“Your own business does not start with a leap, but with a tested idea, a realistic plan and figures that add up.”

Financial Well-Being Academy

What you learn

  • You know your drivers, values and goals as an entrepreneur.
  • You develop a strong business idea and test it against the market.
  • You draw up a business plan and a financial plan.
  • You know which financing options exist and how to prepare for a meeting with a financier.
  • You determine a marketing mix, a target group and a budget.
  • You compile an investment dossier and know what to have professionally checked.

This is education and not personal advice. Always have your plan reviewed by an adviser who knows the rules in your own country.

Practical informationOnlineIndividualAt your own pace

Format: Online course with four tabs per lesson: lesson, practice, exercises and deep dive

Duration: 57 lessons, approx. 12 hours

Level: Introductory to advanced

Who it is for: Anyone who wants to start a business or put an existing one in order.

Offered by: Financial Well-Being Academy

Price: €59 incl. VAT

Access: after enrolment

Table of contents

ProgrammeRegister to view the full courseThis way, you can see the modules in advance. The lessons themselves only open once you are logged in.
Module 1 · 5 lessons

Introduction

You weigh up whether running a business suits you, make a four-week start-up plan and build your start-up network.
Module 2 · 10 lessons

Who are you as an entrepreneur?

You define what success means to you, translate your values into your concept and set SMARTER goals.
Module 3 · 9 lessons

Strategic foundations

You develop your idea into a concept with customer, problem and offer, and test it in real customer conversations.
Module 4 · 13 lessons

Building your business plan

You write your business plan chapter by chapter, from summary and team to finances and risks.
Module 5 · 5 lessons

Capital and financing

You compare sources of funding, decide on your own contribution and prepare thoroughly for a loan meeting.
Module 6 · 10 lessons

Your marketing plan

You define your marketing mix, target group and brand, analyse your competitors and draw up a marketing budget.
Module 7 · 3 lessons

Financial plan and follow-up

You make a monthly cash-flow forecast for your first years and choose an accountant and accounting software.
Module 8 · 2 lessons

Your investment dossier

You build a clear pitch and compile a complete file that an investor or bank can assess quickly.
Appointment

Questions about this course?

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