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Our legal texts are written in Dutch and only the Dutch version is binding. Where a translation is provided, it is for information only.

Privacy statement

Last updated: 12 October 2026.

This translation is provided for information only. Only the Dutch version is binding.

Your privacy is important to us. In this privacy statement we explain which personal data we process, why, how long we keep it, who we share it with and what rights you have. In doing so, we follow the General Data Protection Regulation (GDPR) and Belgian legislation.

1. Who is responsible?

The data controller is Het Financieel Huis BV, with its registered office at Gaston Oomslaan 140, 3581 Beverlo (Beringen), company number 0666.611.318 (hereinafter "we", "us" or "the academy"). You can reach us at info@financialwellbeingacademy.com. We have not appointed a data protection officer (DPO), because this is not mandatory for us. You can contact us directly with all your questions about privacy.

2. Which data do we process, why and on what legal basis?

For each part, you can see below which data we use, what we need it for, which legal basis we rely on and how long we keep it.

Contact form and questions

Data
First name, surname, e-mail address, your capacity (private individual, professional, organisation) and your message.
Purpose
Answering your question.
Legal basis
Your consent and our legitimate interest in answering questions.
Retention period
Up to twelve months after your question has been dealt with.

Appointment request

Data
First name, surname, e-mail address, telephone number (optional), subject, preferred time and anything else you wish to tell us.
Purpose
Finding a coach for you and scheduling your appointment.
Legal basis
Taking steps prior to entering into a contract, at your request.
Retention period
Up to twelve months after your request if no agreement follows.

Proposal for organisations

Data
First name, surname, organisation, e-mail address, size category and your explanation.
Purpose
Preparing a tailored proposal.
Legal basis
Steps prior to entering into a contract and our legitimate interest.
Retention period
Up to twenty-four months after the last contact.

Registration, payment and invoicing

Data
Identification and contact details, chosen service, payment and invoicing details, VAT number if applicable.
Purpose
Performing the agreement, granting access, invoicing and following up your payment.
Legal basis
Performance of the agreement and legal obligations.
Retention period
Invoices and accounting records: seven years (statutory retention obligation).

Profile and dashboard

Data
First name, surname, e-mail address, telephone number, company and VAT number if applicable, your courses and orders, the number of sessions you have, and your requests for coaching sessions (subject, preferred time, remark).
Purpose
Creating your profile, being able to reach you about your course and sessions, keeping track of your sessions and passing your requests on to a coach.
Legal basis
Performance of the agreement and your consent to be contacted by e-mail or telephone (which you give when registering and can withdraw at any time).
Retention period
As long as your profile is active and thereafter a maximum of five years for our administration.

Account and access

Data
Your access code or login details, your progress in courses and your settings.
Purpose
Giving you access to lessons and showing your progress.
Legal basis
Performance of the agreement.
Retention period
As long as your access is active and thereafter a maximum of twelve months, unless you ask for erasure earlier.

Tools, worksheets and lessons

Data
What you enter yourself (figures, answers, notes).
Purpose
Calculating your result and saving your progress.
Legal basis
Performance of the service you use yourself.
Retention period
Locally on your device until you clear it. In your account (if you are logged in) until you clear it or close your account.

Coaching

Data
What you share with your coach yourself, such as conversations, notes and writing exercises.
Purpose
Coaching you.
Legal basis
Performance of the agreement; for special categories of data (for example health), only with your explicit consent.
Retention period
Up to two years after the end of the programme, unless you ask for erasure earlier.

Assistant

Data
The questions you type in the chat.
Purpose
Guiding you to the right course or page.
Legal basis
Our legitimate interest.
Retention period
The chat stays on your own device and is not stored with us.

Visiting the website

Data
Technical data such as your IP address, browser, device and time, in limited server logs.
Purpose
Securing the website and keeping it running.
Legal basis
Our legitimate interest.
Retention period
A maximum of twelve months.

Newsletters and mailings

We only send newsletters or promotional messages if you have expressly opted in. You can unsubscribe at any time via the link in every message.

Legal basis
Your consent.
Retention period
Until you unsubscribe.

Legal obligations and legal claims

Sometimes we have to keep or disclose data in order to comply with a law or to exercise or defend a right.

Legal basis
Legal obligation or legitimate interest.

Providing some data is necessary in order to deliver your service. Without that data (such as an e-mail address) we cannot answer your question or process your request. All other fields are optional.

3. What you enter in tools and worksheets

The figures and answers you enter in tools, worksheets and quizzes remain by default in the local storage of your own browser. So we do not get to see them. If you are logged in, they are also stored in your account, visible only to you, so that you can find them again on another device. Do you not want that? Then use "Clear my answers" or clear the local storage in your browser. More details are on the page cookies and local storage.

4. AI features

Some tools let you choose to have your input processed by an AI assistant. This only happens when you click the button for it. We then send your input, and only that, to the AI service of Anthropic (Claude) to draft an answer. Anthropic processes that data on our behalf and does not use it to train models without our permission. If you do not use the feature, nothing is sent. Do not enter sensitive data. An AI answer is not advice and no fully automated decision is taken with it.

5. Who do we share your data with?

We do not sell your data and do not use it for third-party advertising. We only share it where necessary:

  • Coaches and trainers: when you request an appointment, we pass your details on to a coach who suits you, so that they can contact you. That coach treats your data confidentially and only for your request. For coaches who work on a self-employed basis, we make arrangements about this.
  • Service providers (processors): parties we need in order to deliver the service, such as hosting, e-mail, form processing, payment, accounting and the AI service mentioned above. They process your data only on our behalf and on the basis of a data processing agreement.
  • Advisers and authorities: our accountant, legal or tax advisers, and authorities or courts where the law requires it.
  • Organisations: for programmes for employers, we report only at group level, without individual data.

6. Transfer outside the European Economic Area

Some service providers, such as the AI service, may process data outside the European Economic Area, for example in the United States. In that case we ensure an adequate level of protection, for example through an adequacy decision of the European Commission or through standard contractual clauses, supplemented with additional measures where necessary. You can request a copy of the safeguards at info@financialwellbeingacademy.com.

7. Cookies and local storage

We do not use advertising or tracking cookies. What we do use and why, you can read on the page cookies and local storage.

8. How long do we keep your data?

We do not keep data longer than necessary for the purpose for which we collected it and the periods stated above. After that we erase it or anonymise it. Statutory retention periods (such as seven years for accounting records) take precedence.

9. How do we secure your data?

We take appropriate technical and organisational measures: encrypted connections (HTTPS), restricted and logged access, access codes and separate environments for logged-in users. We choose processors with care and make contractual arrangements. Despite our care, no processing is entirely free of risk. In the event of a data breach that poses a risk to you, we report it within 72 hours to the Data Protection Authority and, where the risk is high, also to you.

10. Your rights

You have the right of access, rectification, erasure, restriction of processing, portability of your data, objection to processing and withdrawal of your consent. How to exercise them and what you can expect, you can read on the GDPR page.

11. Lodging a complaint

If we cannot resolve the matter together, you can lodge a complaint with the Data Protection Authority (Gegevensbeschermingsautoriteit), Drukpersstraat 35, 1000 Brussels, contact@apd-gba.be, www.gegevensbeschermingsautoriteit.be. You can also go to the competent court.

12. Minors

The website and our services are aimed at adults. We do not knowingly collect data from persons under the age of sixteen. If you think a minor has nevertheless provided us with data, let us know and we will erase it.

13. Changes

We may amend this privacy statement. The latest version is always on this page, with the date of the last update at the top. In the event of important changes, we will notify you.