For professionals
Guide people on money, behaviour and financial peace of mind. People and behaviour first, then the numbers, and finally your own practice.
What is the Financial Well-Being approach for professionals?
The person and behaviour first, then the numbers.
As a professional you meet people every day who struggle with money. Numbers alone rarely solve it. Our approach gives you a framework to look at behaviour, emotions and numbers together.
You learn to hold a complete conversation, from first trust to a workable plan and follow-up, and you know when to refer on.
- A proven framework for the conversation
- Working within your role and referring on in time
- Cases, worksheets and a certification portfolio
Why this approach?
Clients ask for more than advice
They want to be understood. Whoever listens first builds trust and gets more honest answers.
Behaviour change lasts
A plan on paper is not enough. With small experiments and follow-up you make it stick.
You stay within your role
You know when to refer to debt mediation, the local social services or therapy. That protects you and your client.
A recognised framework
The training ends with certification via the Financial Well-Being Academy.
Do you recognise yourself?
- Life or well-being coach interested in financial well-being
- (Retired) banker or insurance broker with a passion for people
- Financial adviser who wants to have deeper conversations with clients
- HR professional or confidential counsellor
- Budget coach who wants to work from a well-being framework
How you work with the academy
Get oriented
Look at the full programme of the training and plan a no-obligation conversation.
Learn the method
Six modules, from money psychology and intake to behaviour change and coaching in practice.
Apply with cases
You work with worksheets, cases and practice conversations you can use in your practice right away.
Build your portfolio
You submit your final portfolio and get certified.
Our method: behaviour change by doing
This is the approach you learn to apply with your own clients during the training: first map things out and think together, then mainly guide them towards doing.
Take stock
First map what is there: income, spending, debts, buffer and habits. Facts, without judgement.
Analyse
Think about what you see. What stands out, where is there room, what do you do on autopilot? This is where insight grows.
Choose and plan
One workable goal and a small first action, with calculators and a “what if?” scenario as support.
Do it
You try it out in your real life with an assignment or a small experiment.
This is where change happensAdjust and keep going
Look back at what worked, adjust and repeat until it becomes a habit. A coach can support you in this.
Then you start again with the next small step. That is how habits are built.
Where a coach stops
A good coach knows what they do and do not do. The line between giving information, coaching and advising is thin, and you do not cross it. That protects your client and yourself.
Giving information
Explaining in general how something works, the same for everyone.
“What is an emergency buffer and why does it help?”Coaching
Guiding someone to gain their own insight, choose a goal and change behaviour. The client decides.
“What do you want from your money? Which small step will you try this week?”Advising
A personal recommendation for a concrete financial, tax or legal choice. That is reserved for recognised professions.
“Which product do you pick, how do you file your return, what should you sign?”Here the coach stops
When does a coach refer on?
- Debts that are no longer manageable, reminders, bailiffRecognised debt mediation or debt counselling
- Basic needs at risk: no income, eviction, energy cut offThe social services of your local authority
- Persistent anxiety or low mood, gambling, compulsive buying, traumaGP, psychologist or therapist
- Investing, insurance, credit, pension planningA recognised financial service provider (FSMA)
- Tax return, VAT, company, bookkeepingA recognised accountant, bookkeeper or tax consultant
- Divorce, inheritance, contracts, disputesLawyer, notary or first-line legal aid
In the training you learn to recognise these situations, refer on warmly and put together your own referral map. That way you always know how far you can go.
Training for professionals
What you can do afterwards
- Hold a safe first conversation and build trust
- Carry out a complete financial intake and analysis
- Guide behaviour change with budgets and habits
- Work within your role and refer on
- Build your own practice
Ready to really help people move forward?
Look at the programme or plan an intake conversation.